The team at the London office of Concise got their mixers and oven mitts at the ready to bake their finest cakes a charity bake sale to raise funds for the Pembridge Hospice with the generous of support of neighbouring businesses. Despite the very warm weather the tasty treats sale raised an amazing £250.
The Pembridge Hospice, based in Ladbroke Grove, helps people living with a terminal illness and their families to make the most of their time. The hospice relies on donations to fund rehabilitation and massage therapies, an over night familyroom and other little things that make a big difference. It was great to be able to contribute. We look forward to repeating the sale in the future.
We are always keen to share what we are learning all the time about making your healthcare and pharmaceutical meetings a success.
Jo Merriman, Business Development and Marketing Manager at Concise, outlines the key things organisers need to consider when planning an event.
We hope you find our favourite four areas to consider in event planning useful:
1. Know who will be in the room. Are they spectators, participants, VIPs, or spies who come with an agenda bearing in mind that participants can switch between categories? The challenge with spectators is to get them involved, while that with spies is to create an event that connects with them emotionally. Participants learn best through action. VIPs need an experience that makes them feel their time has been well spent.
2. Remember the power of storytelling. Weaving a story into your content will pay dividends.
3. Don’t be afraid of technology. Rather than being a distraction, mobile phone apps, such as Chime, can be a vehicle to enable participants to connect with the content.
4. Network, network, network.
Establish goals for your meeting ahead of time. Define what data you want to track, how it will be tracked, and how you will calculate your return on investment (ROI). Recording and analysis of data can be facilitated by an app that takes the grind out of what can otherwise be a major task.
Recorded 1 November 2017 at a MedComms Networking event in Oxford. Take a look ...
Further information about Chime can be found here.
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