Marketing and PR
Publicis Media Global Client Summit 2016 brought together 70 executive leaders from all 5 of Publicis Groupe's global media brands. Over the course of two intensely productive days, the participants worked together to develop the right action plans to maximise the benefits for clients from the new Publicis Media organisational structure.
How do you maximise the valuable time of executive leaders together in a room, with a KPI to both share a significant volume of information whilst ensuring feedback, input and reaction from those charged with implementing the new organisational strategy? The answer for Publicis Media was the Concise Event App. Our highly interactive and flexible technology helped the audience to co-create the event, engaging with each other to spark ideas, feel part of a global community and get to grips with the task ahead. Participants logged over 160 questions and comments on each day of the event, and use our feedback forms to capture problem-solving strategic thinking in key areas like Technology, Innovation and Business Transformation. The app also allowed them to record their own commitments and pledges, ensuring that the task of converting strategic thinking into successful business planning started then and there.
Both organisers and participants felt that the interactive technology was integral to the event's success. It helped make the process very time-efficient, as the results of intensive working sessions could be recorded and shared with colleagues on the spot. This was a unique opportunity for individual audience members to tap into the collective wisdow of the group, translate strategy into measurable outputs, and commit to those targets as part of a community.
We were looking for something more interactive and engaging, to break down silos and get everyone on board - and we found it. We achieved unprecedented levels of interactivity, and that's a big part of why we saw such powerful buy-in from our agency leaders. The feedback has been very positive. The Concise technology made a significant contribution to the success of our Summit. We especially appreciated the flexibility and on-site support. We will be using it again.Global EVP, Head of Business & Commercial Planning, Publicis Media
- Reference Documents
- Attendee List
- Feedback form