120 of the Bulls’ key partners attended the Summit, held at United Center where the Bulls play, with the plenary at one end of the floor and refreshments set amongst the trophies.
With the focus on the Bulls’ marketing and technology investment strategy, a fully interactive audience experience was essential in gathering as much insight as possible from the impressive attendee list. Break out groups who were tasked with answering questions through the Chicago Bulls branded Event App, directly fed ideas into the future marketing plans for the Bulls.
The atmosphere was laid-back but the audience was highly engaged. The client appreciated the quick content updates on site and the audience loved providing feedback, their updateable agenda and the attendee biographies.
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