Case study

Client

Allianz Global Investors

Finance

Audience

How can you refine your audiences’ experience to achieve the greatest results - live? The Global Investment Forum in Hong Kong marked the third in a series of events we’ve worked on with Allianz for global investment professionals.

Engagement

Expert speakers introduced topics of importance to the audience and set the scene for lively debate. As with the previous events in Frankfurt and Baden Baden, we worked as a responsive unit on-site with our clients; defining and refining their Event App content and functionality. After each session, we identified what worked well and where we could tweak content to foster more participation and engagement from the audience. 

Applause

By the final leg of the event series in Hong Kong, the ‘Blog Wall’ had transformed into a fully interactive forum, where guests commented on each other’s posts. The ever-evolving App proved extremely popular and we’re looking forward to collaborating on Allianz’s future events.