Shift Graduates from Passive Attendees to Engaged Participants
In the past, Graduate Programmes could often be long, dreary affairs that left new starters’ minds wandering. However, as Brian Solis, principal at Altimeter Group, notes, the things that were once signals of disengagement are now encouraging tell-tale signs. He explains: “There was a time we'd ask you to turn your phones off. There was a time when we wouldn't provide Wi-Fi. Now, I'm actually better off if I just see your foreheads lift up. It means you're sharing the experience."
Invariably, technology has shifted the graduate’s role from being passive to actively engaged. By including an event app, the induction week shifts from being a lecture and into a conversation. It opens up the dialogue between the presenter and their audience, and invites them to participate with the event as it happens. Event technologies that allow participants to interact with the presentation’s content through the likes of live polls, quizzes and assessments prove particularly effective.
Improve Cyber Safety
Improved event security – both digitally and physically – means that organisers know exactly who is meant to be where and when. While digital tools open up a range of new cyber security issues, ever-improving cyber security measures and tools mean that audience data has never been safer.
Capture Data Gold
Data is the golden child of technology and it works on a number of levels. Firstly, the data gained through the week gives insight back to the programme organisers about the overall experience, and – most importantly – how it can be improved. With advanced technologies, these improvements can be made in real time – helping organisations to immediately act on information.
Conversely, it also gives organisers a chance to personalise the experience for graduates. For instance, individual or group messaging can notify attendees about presentations or activities that are about to start. The more an organiser knows about its audience, the better the event will be. And as INC. noted, it isn’t inconceivable to picture a future where events are made up of smaller, segmented events that are tailored to individual taste.
Event Apps Can Take Your Induction Programme to the Next Level
Perhaps the most significant tech to come onto the event scene is the event app, because quite simply, it is unrivalled when it comes to gathering data and audience insights in real-time. Our own event app, Chime, helps graduates to connect with both the facilitator and each other using instant messaging systems, polls, and even games that act as an icebreaker when networking.
Technology has sent seismic waves across the industry and ultimately, improved it for the better. What the future holds for events or graduate induction programmes is unclear but it is exciting – get in touch with Concise today to learn more.