1. Know who will be in the room. Are they spectators, participants, VIPs, or spies who come with an agenda bearing in mind that participants can switch between categories? The challenge with spectators is to get them involved, while that with spies is to create an event that connects with them emotionally. Participants learn best through action. VIPs need an experience that makes them feel their time has been well spent.

2. Remember the power of storytelling. Weaving a story into your content will pay dividends.

3. Don’t be afraid of technology. Rather than being a distraction, mobile phone apps, such as Chime, can be a vehicle to enable participants to connect with the content.

4. Network, network, network.

Establish goals for your meeting ahead of time. Define what data you want to track, how it will be tracked, and how you will calculate your return on investment (ROI). Recording and analysis of data can be facilitated by an app that takes the grind out of what can otherwise be a major task.

Recorded 1 November 2017 at a MedComms Networking event in Oxford. Take a look ...