MedComms Expertise

Planning healthcare events can be challenging and not only requires a keen eye for little details—but also the ability to juggle the many particulars simultaneously.  For instance, the finer points of medical jargon, grammar and punctuation need to be considered. Getting content approved via Veeva can also be tricky, sometimes leading to content and timeline adjustments at the eleventh hour.

Handy tips and shortcuts can make planning Pharma and Medical events easier, and here are a few to make your journey easier.

Pharmaceutical companies and Medcomms agencies face numerous challenges in promoting new drugs, medical devices and procedures.  Planners must find ways to deliver the right information, to the right audience, in the right way; while following strict regulatory and compliance guidelines.

Furthermore, finding authorities who can lend credibility and subject matter expertise is important.  These experts must be engaging presenters, however sometimes your ambassadors may not be comfortable with public speaking or may have no formal presentation training. 

We held a series of Workshops with representatives from various Health and Medcomms agencies where we discussed ‘Measuring success with event analytics’. The meeting proved invaluable to participants, as well as to our Director of Product Development, Kevin McFarlane, and Director of Sales, Jim Hughes, who both work to continually incorporate client feedback in to our work practices worldwide. These are the Top Line Conclusions with a more detailed report below:

Using an app at your next pharmaceutical or healthcare meeting is a given. It’s 2019, smartphones are ubiquitous, and by now your attendees are experienced event app users who have come to expect having agendas, bios and abstracts at their fingertips.  With hundreds of providers, new apps and new features coming online each year, you’re spoilt for choice. Even as an experienced and organised event professional, you probably feel a bit overwhelmed by all the options, so we’d like to help streamline the process for you.

Did you know the most wanted app feature at pharmaceutical and healthcare conferences is the ability to submit Questions to the speaker?  The second most desired feature is Speakers Biographies.

From our experience providing event technology solutions for clients across four continents, it’s clear a ‘one size fits all’ approach doesn’t work.  In this article we’d like to share some tried and true tips to avoid the common pitfalls in planning, communication, translations, culture and logistics.

Late nights and slide reviews
Content changes – Pack a change of shoes.
Tired speakers flying-in the night before
On to team building exercises and keeping score.
Noisy evening dinners and networking till late
Increasing your knowledge with speakers to rate.
Another bright morning starts – coffee in hand
Then getting things organised near the presentation stand.