The influence of millennials is constantly being referenced in the media. According to Time Magazine, by 2025, three out of every four workers will be a millennial and so it bodes well to pay attention to what captivates them. They are known for favouring stories over salaries, experiences instead of steady jobs and remote working over the rigidity of a nine-to-five. They love technology. What does this all mean for event organisers?
Conferences, events and trade shows (regardless of what sector they are rooted in) will need to adapt to how millennials work as more enter the workplace and climb organisational hierarchies. Indeed, as the IACC’s Meeting Room of the Future annual white paper reports, millennials are already changing live events – and it is benefiting the whole audience.
Millennials lead the pack
The white paper quizzed some 180 global meeting planners to find out what the key drivers of a successful meeting in 2017 are. In short, the paper concluded that overall, it was "memorable individual experiences, interactive presentation and personal development." Three factors characteristically popular with millennial workers.
The interactive element has proved particularly fruitful for millennials indeed; their taste for technology has been a major driver behind its adoption in conferences and the technology itself has proved favourably among every generation of worker.
IACC CEO Mark Cooper explains that millennial workers’ streak of individuality and penchant for technology has transformed both the content and format of events. He notes that workers "want a more memorable experience” that is both personalised to their specific interests and development, using best in class tech. Additionally, they want this with “a degree of flexibility” in relation to the way they interact with the meeting, its content and its takeaways.
Furthermore, meeting delegates of all ages are craving "more time for creative thinking, networking, and collaboration," a thing only made possible through embracing new and innovative conference tactics. Whether this is done through introducing more interactive aspects or through the use of audience-wide engaging apps, the data signifies that while these trends are led by millennials, they benefit all attendees.
ROI becomes a priority
Elsewhere in the report, but of equal significance, is the industry-wide move to better record return on investment. The white paper found that event organisers are placing more value on metrics, data and insight than they have in the past. Moreover, they are increasingly utilising the technology to determine whether, for instance, the meeting impacted their bottom line or achieved its business objectives. Cooper concluded that event organisers must stay up to date with new tactics, trends and technology if they want to continue engaging and inspiring their audiences.
The only way to do this is through powerful technology tools that encapsulate the audience using interactive participation whilst also gathering data throughout (which makes analysing it for ROI easier). Sounds complicated, right? Luckily, we’ve got an app for that – get in contact with us today to learn more about Chime, our bespoke tablet-based app that puts content, engagement, notes and networking features in the hands of audience members.